...As we all may have realized, becoming an entrepreneur is much more than a job, it is a lifestyle. For SWEY to be what it has become today, the process was no easy feat. The original testing of the sports drink began in Andrew’s kitchen, mixing natural ingredients such as freeze dried apples and Arrowroot to create a natural, energizing powdered drink concoction.
How SWEY's making the vision move.
...Andrews conducted dozens of focus groups and years of research to get the flavors and ingredients just right. In addition, she spoke with dozens of athletes, athletic directors and coaches in multiple sports disciplines. Focus groups represented a broad spectrum of demographics and ages, as well as Generation Z. Most non-Gen Z participants also expressed interest in purchasing the drinks...
...Although my father introduced me to tennis at 3, I didn't play consistently enough to stay in shape. Everything changed when my grandfather told my father to take me to the track. I went from being out of breath after the first lap to finishing my first 5K race with my school's chapter of Girls on the Run.